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Brasseler Canada Launches New E-Commerce Experience

Jul 1, 2018

QUÉBEC CITY, QC (July 1, 2018) – Brasseler Canada, a leading provider of dental instrumentation, launched today a new e-commerce experience: The all new, mobile-friendly introduces a customer-friendly shopping experience with advanced search features, detailed product information, and an easy-to-navigate interface.

“Brasseler Canada’s new e-commerce platform represents yet another step towards the Company’s ‘By Your Side’ commitment by satisfying the constantly evolving needs of dental professionals and their desire to access our wide range of dental instrumentation whenever and wherever,” said Steve Fanning, Vice President and General Manager.

Advanced search features allow dental professionals to find what they need, quickly and easily. Shoppers can search for a product by name, product number, category or even a specific product attribute. What’s more, type-ahead search results complete with product images makes searching simple, and choosing the right product is simple with a new product comparison tool.

In addition, rich product information on the new site provides details such as size, shape, grit and procedure, along with enhanced descriptions, supporting documentation, and videos. Everything shoppers need is all in one place—dental professionals no longer have to filter through multiple websites to obtain the information they want. is ready for use on digital devices of all shapes and sizes, including phones and tablets. Dental professionals can order what they need, when they need it, whether at the office, at home, or on the go. A modern design and straightforward navigation make the site familiar and easy to use.

“We focused our efforts to develop a site based upon the unique needs of dental professionals in order to exceed expectations,” remarked Ryan Dew, Brasseler’s Senior Director, Business Operations. “We believe leads the way in e-commerce customer experiences in the dental industry and beyond.”

For more information about Brasseler Canada’s new e-commerce site, visit

About Brasseler Canada

A division of Brasseler, Québec City-based Brasseler Canada is dedicated to serving the needs of dental professionals throughout Canada. Over the past five decades, Brasseler has developed a reputation as an innovative market leader in diamonds, carbides, polishers, endodontics, hand instruments, and handpieces. An ISO-certified healthcare company, Brasseler offers the most comprehensive assortment of dental instrumentation under one brand in the world. For more information, please visit